In September 1895, Hearst had acquired the New York Journal, one of the few major Eastern papers that supported Bryan. Hearst had inherited an enormous fortune, and he used much of it in a competition to take circulation away from Pulitzer. He knocked the price of the Journal down to a penny, whereas the World cost 2 cents, and established a dominant place in the New York popular press.
Homer Davenport, working for the Journal, became one of the nation's leading cartoonists and his caricatures of Hanna were widely copied in 1896 and 1900. Pulitzer, however, won his own victory during the campaign. Richard F. Outcault's 'Yellow Kid,' an early comic, appeared in the Journal's colored Sunday section and was wildly popular among New Yorkers. During the 1896 campaign, Pulitzer hired Outcault away from Hearst, and the Yellow Kid began appearing in the World. The Yellow Kid, along with Hearst's warnings in his San Francisco Chronicle, about the 'yellow peril' of Asian immigration, helped give this new brand of newspaper a denigrating name: 'yellow journalism.' Hearst and Pulitzer's fame, and the circulation of their newspapers, grew subsequently through their sensationalistic coverage of the Spanish-American War.
The New York World and Sun are vieing with each other to see which can invent the most palpable absurdity with regard to what they are pleased to term "arguments against silver." Day after day will be found columns about the loss to laborers and pensioners by reason of payment in 53-cent silver dollars. Side by side will appear statistics as to how much the silver mine owners will make by exchanging 50 cents worth of silver for 100-cent silver dollars.
The New York Journal, young Hearst's paper, deserves the encomiums of every silver man in this country. It is wonderfully well edited and the vigor of its answers to the absurdities of its opponents makes one feel after reading it pleased for a long time. Davenport's cartoons are unequaled and are to this campaign what Nast's were in the Grant-Greeley campaign.
--Nevada State Journal, October 9